Tesco mag.

Media Forms:
What typical codes and conventions of magazines does the front cover of Tesco Magazine use to appeal to its readers? What is not typical?
Tesco uses several codes and conventions upon its front cover, they vary from the stories to the images used. One of the conventions that are used by Tesco are the typical use of cover lines around then central image which gives off a professional look to the readers of the magazines. Another typical convention used by Tesco is the use of magazines masthead is placed behind the central image, which resembles that the readers are so recognised with the magazine that they don’t need to see the full name. However the content of the masthead is not typical as the masthead displays ‘Magazine’ which is unusual for professional magazines to have. A third convention used by Tesco magazine is the use of cover lines content about healthy lifestyle and maintaining beauty which appeals to the female audience as they are always trying to find ways to keep looking good. Another untypical convention of Tesco magazine is the use of a voluptuous model used as the central image, also the use of a long shot showing her full figure breaks the current trend of stereotypical skinny size zero models on the front of magazines. A final convention that is found to be unusual to a magazine is that the price of it, its absolutely free therefore breaking the typical guidelines of well known magazines, this allows Tesco therefore to advertise products therefore benefiting their profits.


Media Representations:
On the basis of the cover lines and images on this front cover, how are women represented?
By analysing the front cover the image and cover lines connotes that women are concerned about their appearance and health, by the use of a plus size model breaks the current trend of size zero stereotype. The use of a sophisticated model breaks the stereotype of sex objects. Also the use of cover lines such as “build confidence” and “cookbook” represent woman in their stereotypical way of a housewife doing the cooking and cleaning at home.































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Saw 3 trailer.

http://video.google.com/videoplay?docid=-8576346022366256856#


Codes & Conventions of trailers: What techniques does the trailer use to persuade the audience to go and see the film?

• Shots- Close ups and flash scenes create an eerie mood. Shots consist of deaths which lures in the audience to go and see if they survive.
• Sound- diegetic sound gives an insight to the film and the horrific sounds it brings.
• Lightning- Low key lighting help create the eerie mood. It reflects suspense and gives no insight into the contents of the film.
• Mise en scene-The mise en scene is very puzzling which makes the audience ask why it is like that and what it has to do with the film. This plays a major part in the appeal.
• Editing-fast cuts of shots appeals to the audience as they done receive a full glimpse of the action. It makes them want to further investigate.

Representation: How is gender represented in the ad?

• Both genders are represented to be weak and powerless. Their mode of address is enclosed and they are represented to be idle.

Media Institution: What does this trailer tell us about the kinds of films and other products that this institution produces?

• This trailer tells us that this institution has created previous films to this genre as the trailer is of the 3rd movie. The institution is most likely to produce other horror films as if they have created a 3rd film for SAW it shows that the genre is appealing.

Audience: Who would this trailer appeal to? Is it the same as the target audience for the film itself?

This trailer would appeal to mid teenagers, 16-25. it appeal to the same target audience as clips from the trailer are included in the movie itself.

Viacom, Inc

Viacom inc own various television channels such as :
MTV
VH1
Nickelodeon
BET
Comedy Central

They also own film companies such as:
Paramount Pictures
Dreamworks Studios
MTV Films
Nickelodeon Movies
Home Entertainment

They are based in New York on the Broadway. Their target audience varys from music channels for teenagers to cartoon channels for children. They own two different platforms of media, films and cable television.

Genre's

• What film genres are the most popular at present?

There are many film genres that are about and some of the most popular ones out there are;

1. Horror
   
2. Comedy
   
3. Action
   

There are many reasons to why they are famous with the generation of today’s world. One reason to account for is the use of technology. For instance in the films “Saw” the use of technology has made the content more realistic and given it the edge to other normal made films without special effects. Also another reason to account for is the social and economic context, what the public like has changed and the way we live our lives has changed their activity. For instance our young generation have seen to have an obsession with guns, drugs and crime, so film producers are making productions such as “Adulthood” to give the generation something to relate to. Also the credit crunch has led people to lose interest in some genres as the credit crunch has changed the way they perceive the world.

• What genres do you think were popular back in the 1930’s and 1940’s?

Genres that were most likely to be popular with the public back in the 1930’s and 40’s are;

1. Crime and gangster
   
2. Western
   
3. Comedy

ASA Banned Adverts.

http://www.youtube.com/watch?v=g_UOVFqjay0 - Nike advert.

This advert has obvious and clear reasons to why the ASA had banned the advert. The content within the advert causes an bad effect on children that view the advert as it causes distress to young children viewing the advert. The advert represents that by wearing Nike trainers, you can escape from your fears and and problems, which is misleading.
The advert also relates to movie scenes as it contains a similar feature to Texas Chainsaw Massacre.
The reasons to why i think the ASA have banned this advert is that it was too extreme for the public to view and would cause enormous amounts of distress to young children and the elderly.



http://www.youtube.com/watch?v=imIkeTkAopY - KFC.

This advert was banned due to the representation of bad manners and giving the UK a bad name. The workers in the office represent that the UK work force are not well mannered and to have little or no courtesy. The ASA's main reason to why it was banned is most likely to be because of the inappropriate way the office workers communicate.


http://www.guardian.co.uk/media/video/2008/aug/27/apple.advertising - IPhone.

This advert was banned due to false advertising and misleading millions of costumers into buying apple's IPhone. The iPhone was shown to contain flash and java to support content available on the web pages. It led to viewers of the advertisement to go out and purchase a product without all the features shown.
The ASA's reason to ban the advertisment was to prevent consumers from being mislead into buying a product that doesn't have all the features said in the advertisement.

Women's Weekly.

Audience profile.

Launched in 1911, Woman’s Weekly has been a successful magazine title for over 90 years. Woman's Weekly focuses on the home, family and lives of grown-up women, providing them with health advice and hints on how to feel good at any age. Featuring beauty and fashion advice which is age-relevant, it aims to give women the confidence to experiment by adapting the latest trends to suit them.

Woman's Weekly aims to inspire readers to be creative with cookery, home, gardening and craft ideas. Each week also features a fiction story and generally upbeat real-life stories. Woman’s Weekly says it is “the grown-up woman’s guide to modern living”.

Questions.

How does images are shown on the website link up to the audience profile?

What products and services do you think will be advertised in the magazine? Why?

In the magazine there would be several health and beauty products advertised as it appeals to all women who like to look presentable, also services such as vouchers for special products and haircuts etc would be included as it gives the readers a reason to buy the magazine. The magazine is also most likely to advertise an agony aunt as it helps bring in consumers as they send in their own stories in which the public can relate to, sometimes in return for money for being a star letter. Also fashion will be advertised throughout the magazine as women take pride in what they wear and want to look the best they can.

The Hangover.

This Films poster has a high key lighting which comes from the back. The background is brightly lit and glittery which connotes to fun, fame and stardom, therefore it creates an impression that the film will feature celebrities and that the film is likely to have a connection with Las Vegas which is the glamorous, fun and famous capital of the world.

The fact that the poster shows three men and a toddler creates an enigma, as men are usually seen to be the inferior care givers, and it is usually women who are featured with children, especially toddlers. As there are no woman featured in the poster,it gives an expression to the audience that the male protagonists are in for a hard time. However, Feminists(women's equal rights movement) may argue that the poster is appropriate for today's modern society and shows the rise of a "new man" and the audience would like to find out what is in store when men take up the leading role that of the caregiver.

The anxious facial expressions of the main protagonists depicted in the poster conveys a sense of turmoil amongst the characters, this is to create tension amongst the audience,moreover, the positioning of the characters in a triangle( two at front one behind) connotes to mystery, suspense and uncertainty similarly to the mysteries connected to the Bermuda Triangle, and this tone of the film is ironic considering the glittery background which conveys fame and pleasure.

The fonts of the poster are simple and has an outer glow,this suggests to the audience that the the film has a simple clear storyline which is easy to follow,and the outer glows in the title could be interpreted as camera flashes which coincides well with the title 'The Hangover' as when a person has a hangover their memory is recovered in flashes,furthermore,the white colour represents blankness similarly to the state of a hangover, as a person who has a hangover is oblivious to their actions on the day after the night before.The slogan 'Some Guys Just Can't Handle Vegas' is catchy and memorable it conveys the mood,tone and main idea of the film without revealing too much about the film and attracts the viewers attention to the story line.

The camera shot used in the poster is medium shot to capture the facial expressions and the body language of the characters, and the use of sunglasses (props) on the Toddler suggests that the film has a humorous appeal, this is further reinforced by one of the characters holding a face towel close to his broken tooth to suggest a comedy theme.The humorous image of a Toddler juxtaposed with a painful battered image of an adult also suggests that the film is based on the theme of ridicule.

The tag line ' Feel it June 5' has a persuasive effect and this makes the viewer want to experience the buzz connected to the hangover.