Tesco mag.

Media Forms:
What typical codes and conventions of magazines does the front cover of Tesco Magazine use to appeal to its readers? What is not typical?
Tesco uses several codes and conventions upon its front cover, they vary from the stories to the images used. One of the conventions that are used by Tesco are the typical use of cover lines around then central image which gives off a professional look to the readers of the magazines. Another typical convention used by Tesco is the use of magazines masthead is placed behind the central image, which resembles that the readers are so recognised with the magazine that they don’t need to see the full name. However the content of the masthead is not typical as the masthead displays ‘Magazine’ which is unusual for professional magazines to have. A third convention used by Tesco magazine is the use of cover lines content about healthy lifestyle and maintaining beauty which appeals to the female audience as they are always trying to find ways to keep looking good. Another untypical convention of Tesco magazine is the use of a voluptuous model used as the central image, also the use of a long shot showing her full figure breaks the current trend of stereotypical skinny size zero models on the front of magazines. A final convention that is found to be unusual to a magazine is that the price of it, its absolutely free therefore breaking the typical guidelines of well known magazines, this allows Tesco therefore to advertise products therefore benefiting their profits.


Media Representations:
On the basis of the cover lines and images on this front cover, how are women represented?
By analysing the front cover the image and cover lines connotes that women are concerned about their appearance and health, by the use of a plus size model breaks the current trend of size zero stereotype. The use of a sophisticated model breaks the stereotype of sex objects. Also the use of cover lines such as “build confidence” and “cookbook” represent woman in their stereotypical way of a housewife doing the cooking and cleaning at home.































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Saw 3 trailer.

http://video.google.com/videoplay?docid=-8576346022366256856#


Codes & Conventions of trailers: What techniques does the trailer use to persuade the audience to go and see the film?

• Shots- Close ups and flash scenes create an eerie mood. Shots consist of deaths which lures in the audience to go and see if they survive.
• Sound- diegetic sound gives an insight to the film and the horrific sounds it brings.
• Lightning- Low key lighting help create the eerie mood. It reflects suspense and gives no insight into the contents of the film.
• Mise en scene-The mise en scene is very puzzling which makes the audience ask why it is like that and what it has to do with the film. This plays a major part in the appeal.
• Editing-fast cuts of shots appeals to the audience as they done receive a full glimpse of the action. It makes them want to further investigate.

Representation: How is gender represented in the ad?

• Both genders are represented to be weak and powerless. Their mode of address is enclosed and they are represented to be idle.

Media Institution: What does this trailer tell us about the kinds of films and other products that this institution produces?

• This trailer tells us that this institution has created previous films to this genre as the trailer is of the 3rd movie. The institution is most likely to produce other horror films as if they have created a 3rd film for SAW it shows that the genre is appealing.

Audience: Who would this trailer appeal to? Is it the same as the target audience for the film itself?

This trailer would appeal to mid teenagers, 16-25. it appeal to the same target audience as clips from the trailer are included in the movie itself.