Saw 3 trailer.

http://video.google.com/videoplay?docid=-8576346022366256856#


Codes & Conventions of trailers: What techniques does the trailer use to persuade the audience to go and see the film?

• Shots- Close ups and flash scenes create an eerie mood. Shots consist of deaths which lures in the audience to go and see if they survive.
• Sound- diegetic sound gives an insight to the film and the horrific sounds it brings.
• Lightning- Low key lighting help create the eerie mood. It reflects suspense and gives no insight into the contents of the film.
• Mise en scene-The mise en scene is very puzzling which makes the audience ask why it is like that and what it has to do with the film. This plays a major part in the appeal.
• Editing-fast cuts of shots appeals to the audience as they done receive a full glimpse of the action. It makes them want to further investigate.

Representation: How is gender represented in the ad?

• Both genders are represented to be weak and powerless. Their mode of address is enclosed and they are represented to be idle.

Media Institution: What does this trailer tell us about the kinds of films and other products that this institution produces?

• This trailer tells us that this institution has created previous films to this genre as the trailer is of the 3rd movie. The institution is most likely to produce other horror films as if they have created a 3rd film for SAW it shows that the genre is appealing.

Audience: Who would this trailer appeal to? Is it the same as the target audience for the film itself?

This trailer would appeal to mid teenagers, 16-25. it appeal to the same target audience as clips from the trailer are included in the movie itself.