ASA Banned Adverts.

http://www.youtube.com/watch?v=g_UOVFqjay0 - Nike advert.

This advert has obvious and clear reasons to why the ASA had banned the advert. The content within the advert causes an bad effect on children that view the advert as it causes distress to young children viewing the advert. The advert represents that by wearing Nike trainers, you can escape from your fears and and problems, which is misleading.
The advert also relates to movie scenes as it contains a similar feature to Texas Chainsaw Massacre.
The reasons to why i think the ASA have banned this advert is that it was too extreme for the public to view and would cause enormous amounts of distress to young children and the elderly.



http://www.youtube.com/watch?v=imIkeTkAopY - KFC.

This advert was banned due to the representation of bad manners and giving the UK a bad name. The workers in the office represent that the UK work force are not well mannered and to have little or no courtesy. The ASA's main reason to why it was banned is most likely to be because of the inappropriate way the office workers communicate.


http://www.guardian.co.uk/media/video/2008/aug/27/apple.advertising - IPhone.

This advert was banned due to false advertising and misleading millions of costumers into buying apple's IPhone. The iPhone was shown to contain flash and java to support content available on the web pages. It led to viewers of the advertisement to go out and purchase a product without all the features shown.
The ASA's reason to ban the advertisment was to prevent consumers from being mislead into buying a product that doesn't have all the features said in the advertisement.

Women's Weekly.

Audience profile.

Launched in 1911, Woman’s Weekly has been a successful magazine title for over 90 years. Woman's Weekly focuses on the home, family and lives of grown-up women, providing them with health advice and hints on how to feel good at any age. Featuring beauty and fashion advice which is age-relevant, it aims to give women the confidence to experiment by adapting the latest trends to suit them.

Woman's Weekly aims to inspire readers to be creative with cookery, home, gardening and craft ideas. Each week also features a fiction story and generally upbeat real-life stories. Woman’s Weekly says it is “the grown-up woman’s guide to modern living”.

Questions.

How does images are shown on the website link up to the audience profile?

What products and services do you think will be advertised in the magazine? Why?

In the magazine there would be several health and beauty products advertised as it appeals to all women who like to look presentable, also services such as vouchers for special products and haircuts etc would be included as it gives the readers a reason to buy the magazine. The magazine is also most likely to advertise an agony aunt as it helps bring in consumers as they send in their own stories in which the public can relate to, sometimes in return for money for being a star letter. Also fashion will be advertised throughout the magazine as women take pride in what they wear and want to look the best they can.

The Hangover.

This Films poster has a high key lighting which comes from the back. The background is brightly lit and glittery which connotes to fun, fame and stardom, therefore it creates an impression that the film will feature celebrities and that the film is likely to have a connection with Las Vegas which is the glamorous, fun and famous capital of the world.

The fact that the poster shows three men and a toddler creates an enigma, as men are usually seen to be the inferior care givers, and it is usually women who are featured with children, especially toddlers. As there are no woman featured in the poster,it gives an expression to the audience that the male protagonists are in for a hard time. However, Feminists(women's equal rights movement) may argue that the poster is appropriate for today's modern society and shows the rise of a "new man" and the audience would like to find out what is in store when men take up the leading role that of the caregiver.

The anxious facial expressions of the main protagonists depicted in the poster conveys a sense of turmoil amongst the characters, this is to create tension amongst the audience,moreover, the positioning of the characters in a triangle( two at front one behind) connotes to mystery, suspense and uncertainty similarly to the mysteries connected to the Bermuda Triangle, and this tone of the film is ironic considering the glittery background which conveys fame and pleasure.

The fonts of the poster are simple and has an outer glow,this suggests to the audience that the the film has a simple clear storyline which is easy to follow,and the outer glows in the title could be interpreted as camera flashes which coincides well with the title 'The Hangover' as when a person has a hangover their memory is recovered in flashes,furthermore,the white colour represents blankness similarly to the state of a hangover, as a person who has a hangover is oblivious to their actions on the day after the night before.The slogan 'Some Guys Just Can't Handle Vegas' is catchy and memorable it conveys the mood,tone and main idea of the film without revealing too much about the film and attracts the viewers attention to the story line.

The camera shot used in the poster is medium shot to capture the facial expressions and the body language of the characters, and the use of sunglasses (props) on the Toddler suggests that the film has a humorous appeal, this is further reinforced by one of the characters holding a face towel close to his broken tooth to suggest a comedy theme.The humorous image of a Toddler juxtaposed with a painful battered image of an adult also suggests that the film is based on the theme of ridicule.

The tag line ' Feel it June 5' has a persuasive effect and this makes the viewer want to experience the buzz connected to the hangover.

Keywords.

Anchorage- A caption or key element that connects with an image and sets the viewer towards a certain area. E.g The image of Jackie Chan Anchors the audience.
Cropping- The cutting and trimming of photographs to focus onto key elements of the image or to fit a certain space. E.g
Semiotics- The evaluation of of signs. A scheme to deconstruct and analyze visual and moving images and takes a look at the cultural choice that generates cultural meaning. E.g
Juxtaposition- The placement of two acts or instances side by side for an comparison or contrast. E.g Birth and death.
Mise-en-scene- The placement of setting, props, decor, lighting, actors, characters, positioning and other technical elements in a shot or frame that a film maker would have to consider. C.L.A.M.P.S. E.g Lighting from back.
Homage- When a film director pays tribute to another by inserting images scenes or stylistic features that the other director has used to emphasise on the importance of them. E.g Simpsons Godfather episode.
Demographics- The information of the population regarding their social class, class, gender and age that a film maker has to consider. E.g Working class, middle class and upper class.
Psychographics- Using the demographics of a certain area of the population to arbitrate attitudes and taste. E.g
Binary opposition- Narratives structured around oppositional elements in human culture. E.g Good and evil, life and death, night and day, raw and cooked.
Iconography- Distinguishing elements, in terms of props and visual details, which charaterise a genre. E.g