Thursday, 8 October 2009

Women's Weekly.




Audience profile.



Launched in 1911, Woman’s Weekly has been a successful magazine title for over 90 years. Woman's Weekly focuses on the home, family and lives of grown-up women, providing them with health advice and hints on how to feel good at any age. Featuring beauty and fashion advice which is age-relevant, it aims to give women the confidence to experiment by adapting the latest trends to suit them.



Woman's Weekly aims to inspire readers to be creative with cookery, home, gardening and craft ideas. Each week also features a fiction story and generally upbeat real-life stories. Woman’s Weekly says it is “the grown-up woman’s guide to modern living”.



Questions.



How does images are shown on the website link up to the audience profile?





What products and services do you think will be advertised in the magazine? Why?



In the magazine there would be several health and beauty products advertised as it appeals to all women who like to look presentable, also services such as vouchers for special products and haircuts etc would be included as it gives the readers a reason to buy the magazine. The magazine is also most likely to advertise an agony aunt as it helps bring in consumers as they send in their own stories in which the public can relate to, sometimes in return for money for being a star letter. Also fashion will be advertised throughout the magazine as women take pride in what they wear and want to look the best they can.

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