Saturday, 3 October 2009

The Hangover.

This Films poster has a high key lighting which comes from the back. The background is brightly lit and glittery which connotes to fun, fame and stardom, therefore it creates an impression that the film will feature celebrities and that the film is likely to have a connection with Las Vegas which is the glamorous, fun and famous capital of the world.

The fact that the poster shows three men and a toddler creates an enigma, as men are usually seen to be the inferior care givers, and it is usually women who are featured with children, especially toddlers. As there are no woman featured in the poster,it gives an expression to the audience that the male protagonists are in for a hard time. However, Feminists(women's equal rights movement) may argue that the poster is appropriate for today's modern society and shows the rise of a "new man" and the audience would like to find out what is in store when men take up the leading role that of the caregiver.

The anxious facial expressions of the main protagonists depicted in the poster conveys a sense of turmoil amongst the characters, this is to create tension amongst the audience,moreover, the positioning of the characters in a triangle( two at front one behind) connotes to mystery, suspense and uncertainty similarly to the mysteries connected to the Bermuda Triangle, and this tone of the film is ironic considering the glittery background which conveys fame and pleasure.

The fonts of the poster are simple and has an outer glow,this suggests to the audience that the the film has a simple clear storyline which is easy to follow,and the outer glows in the title could be interpreted as camera flashes which coincides well with the title 'The Hangover' as when a person has a hangover their memory is recovered in flashes,furthermore,the white colour represents blankness similarly to the state of a hangover, as a person who has a hangover is oblivious to their actions on the day after the night before.The slogan 'Some Guys Just Can't Handle Vegas' is catchy and memorable it conveys the mood,tone and main idea of the film without revealing too much about the film and attracts the viewers attention to the story line.

The camera shot used in the poster is medium shot to capture the facial expressions and the body language of the characters, and the use of sunglasses (props) on the Toddler suggests that the film has a humorous appeal, this is further reinforced by one of the characters holding a face towel close to his broken tooth to suggest a comedy theme.The humorous image of a Toddler juxtaposed with a painful battered image of an adult also suggests that the film is based on the theme of ridicule.

The tag line ' Feel it June 5' has a persuasive effect and this makes the viewer want to experience the buzz connected to the hangover.






1 comment:

  1. www: Some sophisticated use of media language and excellent consideration of wider context (feminist issues and values of contemporary society)

    ebi: Explore how the points you have made inform the audience of the likely GENRE of the film, who are the possible TARGET AUDIENCE and what evidence do you have? How is gender REPRESENTED in the poster?

    ReplyDelete